Automotive Advice for Teens
Wal-Mart Stores has entered the automobile sales market after forming a partnership with several dealership groups including the nation’s largest new-vehicle retailer AutoNation, Inc., according to Automotive News.
The program will be called CarSaver, serving as an online auto retail platform, and is set to launch the program on April 1 at 25 Wal-Mart stores in four markets: Houston, Phoenix, …
The notion that women are “damsels in distress” and that men are the confident decision-makers has been a persistent car-shopping stereotype. But new research from Edmunds.com, the leading car information and shopping network, reveals that these antiquated generalizations don’t reflect the attitudes and behaviors of today’s car shopper, and are becoming more archaic as millennials begin to make up a …
A rising number of car shoppers have negative equity on their trade-ins when they’re purchasing their next vehicle, reports Edmunds.com, the leading car information and shopping network. According to Edmunds data, an estimated 32 percent of all trade-ins toward the purchase of a new car through the first three quarters of 2016 were underwater. This is the highest rate on …
As the automotive industry turns its attention toward the next generation of car shoppers and buyers, Generation Z (those currently age 0-17), it may be operating under some false assumptions. New research from Autotrader® and Kelley Blue Book®, the most visited car shopping and research websites, offers an in-depth look at Generation Z and delivers some surprising …
At one Massachusetts dealership, new cars come with the latest technology but they also come with something more valuable – a teenager to explain how they all work.
Quirk Ford has employed teens for a few years to teach customers about the in-car tech, and the strategy has worked well. The young people get work experience, and the sales staff …
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