At one Massachusetts dealership, new cars come with the latest technology but they also come with something more valuable – a teenager to explain how they all work.
Quirk Ford has employed teens for a few years to teach customers about the in-car tech, and the strategy has worked well. The young people get work experience, and the sales staff has more time to sell vehicles. Some of the kids don’t even have driver’s licenses, but they’re experts in infotainment. They even go through Ford’s certified training to understand the advanced systems better.