The truth is that your kids learn more from your behavior than you think they do.
Positive role modelling by parents of 5-12 year old’s has the potential to have a huge influence on their child’s future driving behavior.
The Australian Transport Accident Commission (TAC) has used this key piece of research to develop this, our latest campaign and the next stage of our long-term Parents and Road Safety Strategy. The goal of the strategy is to reduce road trauma for young drivers in their first months of solo driving and beyond.
Instilling safe driving behaviors and attitudes from a young age is key to achieving this goal.